As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, accountants, financial advisers, and health practitioners grow their business. We don’t believe there is a better marketing effort that provides a larger return-on-investment, when done correctly, than SEO. While reading […]
What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, damn good basketball player, stunningly handsome, and endearingly humble. (Note: only some of those are true, I’ll leave it up to you to guess). This is known as my personal […]
The only thing constant in this world of mobile phones, internet and new website technology is change. Every time you look up, it seems like there’s a new social network, a new app filing an IPO, or a new online threat to watch out for. It’s terrifying and amazing at the same time. One thing […]
In a few days, 2016 will be a thing of the past (for better or worse). The calendar will turn to the year 2017. After you recover from your NYE hangover, it’s going to be time for you to think about the marketing outlook for your business and industry for the coming year. Each year […]
In a world where you need 5-years’ experience and a Master’s Degree for an entry-level job, I think it’s safe to say sometimes we expect too much of people. As a marketer, sometimes I get so caught up in the intricacies of my profession, I forget that a lot of my clients have no clue […]
