As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, accountants, financial advisers, and health practitioners grow their business. We don’t believe there is a better marketing effort that provides a larger return-on-investment, when done correctly, than SEO. While reading […]
What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, damn good basketball player, stunningly handsome, and endearingly humble. (Note: only some of those are true, I’ll leave it up to you to guess). This is known as my personal […]
Ever heard of snake oil? If you are well-versed in digital marketing and Search Engine Optimization (SEO), chances are you have. Snake oil originates from old school practices of selling a one-size-fits-all elixir that cures any-and-all diseases. As it relates to business, snake oil describes sneaky salesmen who knowingly sell fraudulent products and services to […]
The only thing constant in this world of mobile phones, internet and new website technology is change. Every time you look up, it seems like there’s a new social network, a new app filing an IPO, or a new online threat to watch out for. It’s terrifying and amazing at the same time. One thing […]
In a world where you need 5-years’ experience and a Master’s Degree for an entry-level job, I think it’s safe to say sometimes we expect too much of people. As a marketer, sometimes I get so caught up in the intricacies of my profession, I forget that a lot of my clients have no clue […]
The ever-growing dependence on technology, like anything in life, includes pros and cons. Technology has made it easier for us to communicate than ever before. It has made the world smaller, increasing global reach and expanding the pool from which companies can do business. These are great things. Technology (and the internet) has also made […]
