As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, accountants, financial advisers, and health practitioners grow their business. We don’t believe there is a better marketing effort that provides a larger return-on-investment, when done correctly, than SEO. While reading […]
What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, damn good basketball player, stunningly handsome, and endearingly humble. (Note: only some of those are true, I’ll leave it up to you to guess). This is known as my personal […]
Ever heard of snake oil? If you are well-versed in digital marketing and Search Engine Optimization (SEO), chances are you have. Snake oil originates from old school practices of selling a one-size-fits-all elixir that cures any-and-all diseases. As it relates to business, snake oil describes sneaky salesmen who knowingly sell fraudulent products and services to […]
The only thing constant in this world of mobile phones, internet and new website technology is change. Every time you look up, it seems like there’s a new social network, a new app filing an IPO, or a new online threat to watch out for. It’s terrifying and amazing at the same time. One thing […]
Getting website traffic to one’s website isn’t always easy. Digital marketers use different techniques to entice customers to engage with their contents. Such techniques include (but are not limited to), inbound marketing, content marketing, PPC (Pay-Per-Click), technical SEO and social media. In this article, we briefly describe each of these techniques, and explain how you […]
Unless you’ve been living under a rock, you know the impact social media has on everyday life. In fact, chances are that the rock you’ve been living under has WiFi and a ton of Instagram followers, too. Social media has become a phenomenon. In 2016, 68% of all U.S. adults are Facebook users, while 28% […]
