Welcome to Lexco’s help center. Here, we try to answer all of your most pressing digital marketing questions.
- What is an impression?
In digital marketing, an impression refers to each time an ad or a page is shown to a potential customer.
When you think of impressions, think “how many times was my page/ad shown to customers”.
- What is Reach?
In online marketing, reach refers to the number of unique individuals who saw your ad/page.
When you think ‘reach’, unlike an impression, think “how many people saw my page/post/ad”.
Say your ad/page/post is shown to someone at 1, 3, and 7 pm, the ad/page/post is said to have reached only one person.
- What is a WordPress plugin?
A WordPress plugin is a software that extends the functionality of your website.
WordPress plugins allow users to do more with their website.
- What is a WordPress theme?
A WordPress theme, also called a template, mainly determines how a website looks and feels.
- What is web hosting?
Web hosting is a service that helps customers store (host) the files that make up their website, on specialized computers called servers.
It allows customers to get online fast and affordably.
- What is Google Search Console
Google search console is a service that helps business owners gain insights into how customers find their businesses on Google search pages.
- What is Google Analytics
Google Analytics is a FREE service that helps business owners better understand their customers.
As a business onwer, it’ll give you insights into how much time customers are spending on each page of your website, what buttons they click on, what pages they view ect…
What is digital marketing?
What is branding? How can it help?
Ask us anything.
We’re here to help