Welcome to Lexco’s help center. Here, we try to answer all of your most pressing digital marketing questions.
What is WordPress?
Wordpress is an open-source platform that allows customers to build fast, secure, mobile-friendly websites, at an affordable price.
What is Web Hosting?
A website is simply a bunch of files and folders. Like the files and folders on your laptop, these items need to be stored in a specialized location. Specialized computers called servers store these files.
These computers are also the one 'serving' or showing web pages to customers who ask for them (using their browsers).
What is an impression?
In digital marketing, an impression is counted each time someone sees one of your posts (social media) and each time someone sees your website on search engines like Google.
When thinking of impression think of how many times your post, ad or website was shown to potential customers.
In comparison, reach answers the question: How many people saw my post, ad, or website.
What is reach?
In digital marketing, reach is associated with the number of people who were shown a post, an ad or a website.
Reach answers the question: how many people saw my post, ad, or website. (How many people did it reach).
In comparison, when thinking of impression think of how many times your post, ad or website was shown to potential customers. (One person can be shown the same ad multiple times).
What is digital marketing?
What is branding? How can it help?
Ask us anything.
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