Do you ever stop to think about the reasons you choose Pepsi over Coke? Nike over Adidas? The iPhone over Droid? Is it price? Service? Features? Convenience? Do you like Nike’s powerful, creative commercials? What exactly is it that makes consumers pick one brand over another, especially when their products have only slight variances. The […]
Do you like reality shows? Most people do (even though they won’t admit it). Personally, I’m not a reality show-type-of-person. However, it is an undeniable fact that America loves its reality TV. Why is that? People enjoy colorful characters. People enjoy following the lives of interesting people. People enjoy watching others do cool things and […]
People try all sorts of things in order to grow their business and gain more customers. They’ll slash prices, overspend on marketing, create outlandish promotions- all in the name of increasing their bottom line. When it comes to growing your business, we recommend you KISS; Keep It Simple, Stupid! While there are a lot of […]
I’m a pretty big fan of the term “set it and forget it”. It can be used across a variety of disciplines, and it makes everything simple: simply do something once, and don’t worry about it again. Of course, in this day and age, with technology advancing rapidly and the internet changing the world as […]
As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, accountants, financial advisers, and health practitioners grow their business. We don’t believe there is a better marketing effort that provides a larger return-on-investment, when done correctly, than SEO. While reading […]
What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, damn good basketball player, stunningly handsome, and endearingly humble. (Note: only some of those are true, I’ll leave it up to you to guess). This is known as my personal […]
