As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, accountants, financial advisers, and health practitioners grow their business. We don’t believe there is a better marketing effort that provides a larger return-on-investment, when done correctly, than SEO. While reading […]
What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, damn good basketball player, stunningly handsome, and endearingly humble. (Note: only some of those are true, I’ll leave it up to you to guess). This is known as my personal […]
Ever heard of snake oil? If you are well-versed in digital marketing and Search Engine Optimization (SEO), chances are you have. Snake oil originates from old school practices of selling a one-size-fits-all elixir that cures any-and-all diseases. As it relates to business, snake oil describes sneaky salesmen who knowingly sell fraudulent products and services to […]
What’s worse than shooting yourself in the foot? Well, probably very little. But what if you could avoid doing so? That’s what this post is about. If you’ve been following this blog, you know we talk a lot about the importance of an effective web presence for your brand. In 2017, you CANNOT scale properly […]
In our world, the world of marketing and branding, sometimes it feels like we are preaching the same things over and over and over….. and OVER again. It feels repetitive, and we worry that we may be belaboring the point. But then we remember: in marketing and branding, you can NEVER belabor the point. Why? […]
The internet has the changed the world in many ways. Websites today allow for greater communication, increased access to information, and the globalization of business. It’s a beautiful thing, really, but it has its valleys as well as its peaks. Business owners know this all too well. It’s 2017, and no one would argue the […]
