August 3, 2017

Do you ever stop to think about the reasons you choose Pepsi over Coke? Nike over Adidas? The iPhone over Droid? Is it price? Service? […]

July 17, 2017

Do you like reality shows? Most people do (even though they won’t admit it). Personally, I’m not a reality show-type-of-person. However, it is an undeniable […]

June 30, 2017

People try all sorts of things in order to grow their business and gain more customers. They’ll slash prices, overspend on marketing, create outlandish promotions- […]

June 13, 2017

I’m a pretty big fan of the term “set it and forget it”. It can be used across a variety of disciplines, and it makes […]

May 9, 2017

As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization (SEO) and its impact on helping lawyers, […]

April 30, 2017

What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, […]

April 19, 2017

Ever heard of snake oil? If you are well-versed in digital marketing and Search Engine Optimization (SEO), chances are you have. Snake oil originates from […]

April 10, 2017

What’s worse than shooting yourself in the foot? Well, probably very little. But what if you could avoid doing so? That’s what this post is […]

April 4, 2017

In our world, the world of marketing and branding, sometimes it feels like we are preaching the same things over and over and over….. and […]

March 29, 2017

The internet has the changed the world in many ways. Websites today allow for greater communication, increased access to information, and the globalization of business. […]

March 23, 2017

This is going to be the most “DUH!” post we’ve written on this blog. I get that. But the reason for writing it is simple: […]

March 21, 2017

Anywhere you look on my blogs or websites, you’ll typically find one, cliche quote that I tend to (over)use a lot: Content is King!!!! While […]

February 27, 2017

The only thing constant in this world of mobile phones, internet and new website technology is change. Every time you look up, it seems like […]

February 6, 2017

Getting website traffic to one’s website isn’t always easy. Digital marketers use different techniques to entice customers to engage with their contents. Such techniques include […]

January 7, 2017

Unless you’ve been living under a rock, you know the impact social media has on everyday life. In fact, chances are that the rock you’ve […]

December 29, 2016

In a few days, 2016 will be a thing of the past (for better or worse). The calendar will turn to the year 2017. After […]

December 17, 2016

How’s this for irony: digital marketing firm specializing in SEO (that’s us!) writes blog post detailing proven strategies for enhancing a business’ SEO efforts. Interesting, […]

December 9, 2016

In a world where you need 5-years’ experience and a Master’s Degree for an entry-level job, I think it’s safe to say sometimes we expect […]

December 3, 2016

The ever-growing dependence on technology, like anything in life, includes pros and cons. Technology has made it easier for us to communicate than ever before. […]